A selection of useful links and videos on Sitecore strategy, planning, personalisation and profiling. These are a good set of references for marketers and digital producers who want to learn more about these aspects of Sitecore XP.

Strategy and Planning

Planning and implementing multi-site personalisation strategy
https://www.sitecore.com/resources/index/guide/planning-and-implementing-a-multisite-personalization-strategy

Creating personalized customer journeys for your most important user segments
https://www.sitecore.com/knowledge-center/blog/533/creating-personalized-customer-journeys-for-your-most-important-user-segments-4469

Personalization
https://doc.sitecore.com/users/91/sitecore-experience-platform/en/personalization.html

Personalization: How do I get started?
https://www.sitecore.com/knowledge-center/digital-marketing-resources/personalization-how-do-i-get-started

Sitecore Personalization Rules – Step by Step
https://www.altudo.co/resources/blogs/sitecore-personalization-rules

A step-by-step guide to creating a personalisation roadmap
https://www.codehousegroup.com/insight-and-inspiration/digital-strategy/a-step-by-step-guide-to-creating-a-personalisation-roadmap

Preparing for Sitecore personalisation? – Three steps to make your personalisation tests effective
https://www.valtech.com/insights/preparing-for-sitecore-personalisation–three-steps-to-make-your-personalisation-tests-effective/

Sitecore: The Power of Personalization
https://www.altudo.co/resources/blogs/sitecore-the-power-of-personalization

Leverage CX & 1:1 Personalization to drive Marketing ROI
https://www.altudo.co/resources/webinars/leverage-cx-and-1-to-1-personalization-to-drive-marketing-roi

Profile & pattern cards

Profiles and Keys and Cards; Oh My!
https://jockularity.com/profiles-and-keys-and-cards-oh-my/

Understanding Profile and pattern cards
https://docs.coveo.com/en/2549/coveo-for-sitecore-v5/understanding-profiles-and-pattern-cards

Profile Cards PS Sitecore Personalization
https://www.sitecore.com/knowledge-center/blog/2017/profile-cards-ps-sitecore-personalization

Sitecore profile and pattern cards
https://ankitjoshi2409.wordpress.com/2019/08/31/sitecore-profile-and-pattern-cards/

Understanding Sitecore Profile and Pattern Cards for Personalization – Part I
https://www.youtube.com/watch?v=rY6asGhoKFI

Creating Sitecore Profile Cards & Profile Keys for Personalization – Part II
https://www.youtube.com/watch?v=yGLwnt4iWgY

Creating Sitecore Pattern Cards for Personalization – Part III
https://www.youtube.com/watch?v=cEtof4beHvU

Using Pattern Cards in Sitecore for Personalization – Part IV
https://www.youtube.com/watch?v=Af94v1_a8So

The Path to Personalisation with Sitecore – Webinar
https://www.youtube.com/watch?v=32JwqwiHEBA

Everything about profiling, pattern matches and personalization hacks
https://www.youtube.com/watch?v=3SrzvJUtdA8

Sitecore profile and pattern cards
https://ankitjoshi2409.wordpress.com/2019/08/31/sitecore-profile-and-pattern-cards/

Marketing Training – Profile and Pattern Cards
https://www.youtube.com/watch?v=cc-Km5V027Q

xDB Collection model

Use core collection model facets
https://doc.sitecore.com/developers/100/sitecore-experience-platform/en/use-core-collection-model-facets.html#idp19884

Collection model reference
https://doc.sitecore.com/developers/100/sitecore-experience-platform/en/collection-model-reference.html